My new book: The Hard Work Myth

Discover why working harder might be failing you, by reading my new book “The Hard Work Myth”.

Why did I write The Hard Work Myth?

Going back a few years, I used to work 100 hour weeks. I worked at the weekends. I worked all through the night.

I wore my “hard worker” badge with great pride – and I was pretty sure I worked harder than anyone I knew.

It’s no surprise that I worked so hard. Like most of us, I was repeatedly told: “hard work equals success”. And I believed it.

But, you know what? Working harder and harder didn’t work for me. It didn’t help me achieve more. It didn’t get me to where I wanted to be. I had a business that wasn’t growing, very little personal time and a team that didn’t enjoy their work.

If hard work is how you succeed, why wasn’t it working for me?

After years of flogging away at it, day and night, I slowly started to realise that working 100 hour weeks was deeply ineffective. But why?

It started to dawn on me that almost all my achievements and growth had all been the result of a bit of thought and clever thinking when I’d given myself a rare chance to breathe and think – not the hours and hours of hard work I was putting in week-in and week-out.

But does that mean I could have achieved exactly the same result, without all the years of working 100 hour weeks and driving myself into the ground? Surely it can’t be so!

Curious, I started to investigate whether this was true. I started to research some of the world’s most successful entrepreneurs and leaders – people like Bill Gates, Oprah Winfrey and Jeff Bezos.

To my surprise, I found that I wasn’t alone. It turns out that many of the world’s most successful people don’t succeed by working harder, instead they work smarter. They form habits around making sure the work they do is extremely effective. They don’t waste a minute of their time. It makes perfect sense – we all have the same number of hours in the day. Choosing to spend more of them working isn’t the key reason some people succeed dramatically more than others – if it was, surely almost everyone would be a billionaire?

As soon as I discovered this, I stopped working harder and started working smarter. I changed how we’d structured the business, and it started growing. I also started treating my time here on earth as finite, rather than infinite, and reduced my working hours to just 35 per week.

I did this by being absolutely meticulous about how I planned my day. I tapped into my productivity highs and lows, stopped scrolling through the endless reams of crap content on my phone, scheduled my working day down to the half-hour and using techniques like the Eisenhower Matrix to prioritize tasks.

Since I changed how I work, my business has achieved dramatic global success. We’ve built a team of over 700 people, launched in multiple continents and experienced strong multi-million-dollar revenue growth – all whilst I’ve been working a steady 35 hours per week.

My book, The Hard Work Myth, contains all of the tried and tested techniques I’ve used along the way to achieve more than ever, without working long hours.

As bestselling author, Nir Eyal says: “Lashbrooke provides an instruction manual for being both successful and healthy. It’s preventative medicine for burnout.”

More than that, though, I wrote The Hard Work Myth because I want to show everyone that it is possible to grow a successful business, without working yourself into the ground.

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